SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the common trends in a nowadays SEO is a tendency to try to not using automatic SEO solutions. It is even said that using automated tools can harm your SERPs. On the other hand, search engine optimization is a sphere where the amount of dull routine actions is enormous. Doing all of it manually is much more difficult and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to understand which tasks can be performed manually indeed, and which ones are better to perform automatically.
1) Content creation. There are a lot of products that present automatic synonymizing of any text. There are tools that even claim to create human-readable site content created absolutely automatically. Obviously, until computers will learn to comprehend the sense of a text, they won’t be able to make a more or less natural looking automated content. So this task should be performed 99% manually for now. Hire a good copywriter and make a quality content for your site, rather than putting those money into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second irreplaceable SEO action, though somebody could name it the first. A quality link building needs you to review many of potential link partners and filtering only those sites that are highly related to your one, having a quality text and a trust rank simultaneously. Such operation can be automated a bit, because you don’t have to locate potential linking websites manually. Nevertheless, the final conclusion still is up to you. It is you who should consider the quality of websites and judge their relevance to your niche. Finding link partners is as low as 10% of a job. The rest is performed manually.
3) Monitoring search engine rank. Generally, you use this to evaluate your efforts – whether you’re doing fine, or your activity doesn’t fit the goal. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a large depth. If your website isn’t listed within the first 20-30 ranks – nobody locates it anyway. So in a SEO practice it is better to limit web ranking checks with first 40-50 results. However, if there is a significant number of keywords to control, the process may still eat a large amount of time. And here is where an automatic tool is really needed! With an automated position checker you can save tons of hours comparing to what you would spend if did that by hand. However, you should prefer search engine friendly tools, to avoid potential problems with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your niche is another job that is automated with minimum efforts. And you are really cheating yourself thinking that you don’t need any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are a lot of approaches to finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking